Callara
What we're building

A skincare expert on every product page.

In a store, someone tells you if a product suits your skin. Online, nobody does. Callara is the AI that does — embedded in the retailer's own site.

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ON A PRODUCT PAGE● EMBEDDED
lumenandco.example/products/cicaplast-baume-b5
LUMEN & CO.
SkincareSetsBag (0)
Cicaplast Baume B5+ 40ml
La Roche-PosayCicaplast Baume B5+ 40mlUltra-repairing soothing balm$16.99
−1+
add to the cart
Product Introduction

Panthenol 5% and madecassoside soothe dry, irritated or compromised skin and support barrier repair. Fragrance-free, suitable for face, body and lips.

Usage & Applications⌄
Main ingredients⌄
✦ AI Suitability Score
92/100
Why this score
✓
Niacinamide at 5% — works on the uneven tone in her profile
✓
Lightweight texture, right for combination-to-oily skin
!
Contains fragrance — worth a patch test given her sensitivity
People like you
ABC
20 people with similar skin just purchased
Based on your skin type, age group & concerns
Powered by Callara

Our widget on a mock retailer product page.

Supported and selected by
AntlerPlug and Play JapanAWS / Techstars Bootcamp
Two things we do

A score, and a better suggestion.

Suitability Score

How well this product suits this person, 0–100 — and why.

✦ AI Suitability Score
92/100
Why this score
✓
Niacinamide at 5% — works on the uneven tone in her profile
✓
Lightweight texture, right for combination-to-oily skin
!
Contains fragrance — worth a patch test given her sensitivity
People like you
ABC
20 people with similar skin just purchased
Based on your skin type, age group & concerns
Powered by Callara

Personalised recommendations

What to buy instead, or alongside — from the retailer's own catalog.

La Roche-Posay
Cicaplast Baume B5+ 40ml
88 / 100
View product details ↗
CeraVe
Micellar Cleansing Water 295ml
74 / 100
View product details ↗
Dr. Barbara Sturm
B3 Pore-Tightening Essence
91 / 100
View product details ↗
How it works

Two minutes to set up a skin profile.

From the shopper
AI skin analysis
AI skin analysisReads the shopper’s skin from one selfie
Products used before
Goals & sensitivities
Age & gender
From the retailer
Catalog & formulations
≈2 minutes, once per shopper — no questionnaire guesswork.
→
Callara AIprofile × catalog
→
On every product page
Suitability Score0–100, with the reasons behind it
RecommendationsRanked from the retailer’s own catalog
Integration

One script tag. Or straight into your stack.

Paste the widget on your product template and it's live. Prefer to own the UI? Call the API and render the score yourself.

<!-- product page -->
<script
  src="https://widget.callaraskin.com/widget.js"
  data-position="bottom-left"
  data-scale="0.9"
></script>
POST /v1/suitability
{ "profile_id": "prf_8f2", "sku": "SER-030" }
→ { "score": 92, "reasons": […] }

Want to see it?

We're early and talking to retailers, brands and anyone circling the same problem.

Book a demo
For shoppers

Using the Callara app makes every score sharper.

The more you tell us — products you’ve tried, how your skin reacted, your goals — the more precise your scores get. Your profile travels with you to any store running Callara.

Get the app
Callara

AI skin advisory for retailers and e-commerce.

Address

STE D, 8 The Green,
Dover, DE 19901, USA

Emailaskcallara@callaraskin.com